Audi SQ8: Audi India is set to strengthen its premium SUV portfolio with the launch of the Audi SQ8 on March 17, 2026. Positioned strategically between the standard Audi Q8 and the high-performance RS Q8, the SQ8 is designed to offer a refined blend of luxury, everyday usability, and serious V8 performance. With its sporty styling, powerful engine, and feature-rich cabin, the SQ8 aims to attract buyers who want performance without going all the way to an extreme RS model.
Audi SQ8 Positioning in India Line-up
The SQ8 fills an important gap in Audi’s flagship SUV range by offering:
- More power and sportiness than the regular Q8
- A more restrained and usable character than the RS Q8
- Premium design with subtle performance-focused upgrades
This positioning makes it ideal for buyers seeking a luxury performance SUV that can be driven daily without compromising comfort.
Audi SQ8 Engine and Performance Highlights
At the heart of the Audi SQ8 is a 4.0-litre twin-turbocharged V8 petrol engine, shared with the RS Q8 but tuned for a more balanced output.
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Performance specifications:
- Power: 507 hp
- Torque: 770 Nm
- Transmission: 8-speed automatic
- Drivetrain: All-wheel drive
- 0–100 km/h: 4.1 seconds
- Top speed: Electronically limited
Compared to the standard Q8’s 3.0-litre V6 engine, the SQ8 delivers a massive jump in performance while remaining more refined than the full-blown RS variant.
Audi SQ8 Exterior Design: Sporty Yet Sophisticated
The Audi SQ8 retains the coupe-SUV silhouette of the Q8 but adds several S-specific styling elements to set it apart.
Exterior highlights include:
- Large Singleframe grille with silver surround
- Sportier bumper with silver air-intake inserts
- Matrix LED headlamps
- S badging on the fenders
- 21-inch alloy wheels as standard (22-inch optional)
- Quad exhaust outlets at the rear
- Full-width LED tail-light bar
Overall, the SQ8 looks aggressive yet elegant, striking a balance between performance intent and premium appeal.
Interior: Performance Meets Luxury
Inside, the Audi SQ8 offers a cabin that blends sporty character with high-end comfort. The layout is familiar but enhanced with S-specific detailing.
Cabin highlights:
- Leather and Alcantara upholstery
- ‘S’ badging on seats and steering wheel
- Flat-bottom steering wheel
- Stainless steel pedals and aluminium accents
- Illuminated door sills
Technology and convenience remain top-notch, ensuring the SQ8 feels every bit like a flagship SUV.
Technology and Features
The Audi SQ8 is expected to come loaded with advanced tech and luxury features, including:
- Dual-screen MMI infotainment system
- 12.3-inch digital driver display with S-specific graphics
- Bang & Olufsen premium sound system
- Panoramic sunroof
- Multi-zone climate control
- Head-up display
- Powered front seats with heating, ventilation, and massage
- Advanced driver assistance systems (market-dependent)
The final equipment list will depend on Audi India’s chosen specification.
Expected Price in India
The Audi SQ8 is expected to be priced at around:
- ₹1.9 crore (ex-showroom)
This places it neatly between:
- Audi Q8 – approx. ₹1.13 crore
- Audi RS Q8 – approx. ₹2.34 crore
Given its performance and feature set, the SQ8 offers strong value in the ultra-luxury performance SUV segment.
Why the Audi SQ8 Matters
The launch of the SQ8 is significant because it offers:
- V8 performance without extreme RS aggression
- A perfect mix of luxury and sportiness
- Strong brand appeal in the premium SUV space
- A compelling alternative to rivals like BMW X6 M Sport and Mercedes-AMG GLE variants
Final Thoughts
The Audi SQ8 is shaping up to be a well-rounded performance SUV for buyers who want power, prestige, and everyday comfort in one package. With its V8 engine, sporty styling, luxurious interior, and cutting-edge technology, it bridges the gap between luxury and high performance better than ever. When it launches on March 17, the SQ8 is expected to become one of the most desirable premium SUVs in Audi India’s lineup.
